INTRODUCING OPINIONATED SOFTWARE

WHY OPINIONATED?

Business software tries to be all things to all people. Rather than have a point of view about how a business process should run, the tools available today try to enable every conceivable way of doing things, no matter how convoluted. As a result, business software is hard (and often unpleasant) to use.
Consumer software, by contrast, tends to do a small number of things extraordinarily well. The tools are designed with the user foremost in mind, are responsive and a delight to use. In short, they have opinions about how things should be done. Business software could learn a lot from consumer tools.

BUT WE’VE BEEN TOLD THAT SOFTWARE DESIGNED FOR THE CONSUMER COULDN’T POSSIBLY WORK FOR BUSINESS. THE NEEDS ARE TOO COMPLEX, THE REQUIREMENTS TOO INVOLVED.

IT’S JUST HOW IT IS.

PRODUCTS WITH OPINIONS ARRIVING 2016

SIGN UP FOR EMAIL UPDATES
facebook
twitter

google+
email